03 / AI-ENHANCED MARKETING
I use AI as a practical part of the creative production process—developing the concept and script, directing generated scenes, and editing the final asset for commercial social channels.
Turn a new product idea into a visually distinctive social asset despite limited original footage.
Produce timely branded entertainment without relying on a traditional shoot.
Extend the campaign with a second AI-generated creative execution and distinct story world.
Respond quickly to a major cultural moment with relevant branded content.
Make a time-sensitive offer immediately understandable when usable brand footage was limited.
Explore how a real product can be integrated naturally into an AI-generated short-form narrative.
Production workflow
Audience, message, offer, platform, and the action the content needs to drive.
Use AI to accelerate exploration, then rewrite around the brand and commercial objective.
Translate the script into scene-level prompts and generate the visual material.
Select the strongest outputs, control pacing, add copy and audio, and finish the edit.
Check clarity, brand consistency, platform fit, and whether the asset does its job.
Working principle
Marketing objective · Concept · Script · Scene selection · Editing · Final quality